Big Box Science


The big box ownership argument that their buildings largely represent branding efforts, which in turn causes inherent obsolescence, always mystifies me. Those big box owners would have you believe the obsolescence diminishes their property both coming and going!

First, the initial expenditure for the (largely unspecified) additional features so important for brand identification will never be recaptured… yet, they are critical for operation of their business. So, the big box hardware retailers would like us to believe that the actual big box store itself has many unique aspects that are intrinsically ingrained in the structure. Apparently a hammer must be purchased in a highly curated environment.

Then, when it is time to sell the property, the results of that initial expenditure will largely render the property unmarketable due to their uniqueness. What appears to the uninitiated as an unadorned exterior wall is actually a highly technical architectural feature? With subliminal suggestive capability too scientific to explain to this or any audience?

When the large hardware big box store is sold to a non-hardware retailer, will customers seek out the hammer aisle? No way.

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